GUEST SPEAKER

“How LEGO transformed their business to the digital era"

Mr. Lars Silberbauer, Global Senior Director at LEGO

ABOUT THE SPEAKER

Lars Silberbauer is Global Senior Director at LEGO and is driving the well-known and innovative toy company’s social media & search strategy and execution.

Lars has been building Lego’s social media engagement from scratch and now leads a global team of social media & search marketers that drives real time engagement with consumers worldwide. In 2014 he also launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids, where they can experience high quality animated LEGO content. Lars also heads up the LEGO YouTube channels, which have reached more than 1 billion views.